DMOZ lost its importance

Still talking about DMOZ in 2012? Google does not like directories anymore because they are trying to build their own.

You are working hard, paid lots of money to get listed in Dmoz a dream that you always saw to see yourself listed in Dmoz at last when you get success what happen you saw yourself cheated.. Yes Yes Dmoz lost its importance in 2012 as listing in dmoz no more help you in any way. Proofs and websites which were listed in dmoz reveals the true in itself no pagerank jiuce no change in google  search ranking change shows the reality.

Please stop thinking about dmoz listing and think about visitors. DMoz is no longer as valuable as it was in the past. So it’s not really worth much, unless the page it’s listed on has really high PR – in which case you could claim it as a strong backlink to inflate the value.

The same illogical people who thought Google gave “special” bonuses to DMOZ probably now think that special bonus or penalty was removed. This is not the case. There never was any special bonus, easily refuted a decade ago, nor has anything been removed. DMOZ is less popular than it used to be, DMOZ has less link weight to share than it used to have, DMOZ links are less valuable than they used to be, its share of the web’s authority has been vastly, naturally, lessened. Would you expect a Google rank increase for any 1 link from anywhere? Not likely, not unless it a really good link, like from a PR 9 or 10 page. Getting a link in a deep subdirectory content page from an obsolete directory that hasn’t been used in 10 years is not going to move you. It doesn’t mean Google is ignoring, penalizing, banning, or any other conspiracy theory idea with DMOZ, it just means the link isn’t worth enough to move the needle.

Reality is here  long time ago, DMOZ was an incredibly important link to have because:

  • It brought direct traffic as many DMOZ pages ranked well for search queries and were used directly by web visitors before Google’s serach boom.
  • Google had the directory copied as the Google directory, which was linked to from their home page (now you have to surf all the way to their big services list to find it)
  • DMOZ was an active place where new links were added, reviewed and modified, thus making it relevant and current
  • DMOZ received new inbound links, thus making it valuable in the eyes of the search engines

Nowadays, DMOZ is practically useless:

  • SEOmoz itself, and many of our clients have listings in DMOZ – not one sends traffic above 10 visits per day, and SEOmoz’s 3 unique listings send less than that each week (FYI – we never even submitted).
  • The Google DMOZ clone is practically dead – we see even less traffic from that referrer
  • DMOZ’s activity has slowed to a crawl – new sites aren’t being accepted, the editors have closed ranks to stifle discussion and those listings that do exist are typically quite stale
  • DMOZ’s rate of new inbound links have dropped; although folks still shoot over the occassional link, it’s no longer the canonical source of information it once was, and many of the new links I see via Technorati are coming from splogs.

For these reasons, it’s my belief that a DMOZ link provides very little value compared to the effort or funds required to get in (with editors getting paranoid about abuse, it’s even more expensive to bribe your way to inclusion nowadays – I know a business owner who paid over $1K). Spend your time elsewhere, folks; that time/money can be directed to content or marketing efforts with far greater ROI.

In many ways, Wikipedia has replaced DMOZ as a source of reference information – the outbound links on the encyclopedia’s pages serve as a directory of sorts, and while DMOZ link growth slows, Wikipedia’s is red-hot.

To be honest, the timing and depth of these links means that OSE doesn’t always catch them, but in almost every case that I dug into, the DMOZ pages in question weren’t being indexed by Google, either.

DMOZ Folder Analysis

So, open your eyes and stop paying time and money for Dmoz listing


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